Museum of Modern Art (MoMA)

  • The Museum of Modern Art was hosting a Saul Bass exhibit.

  • Saul Bass was a famous American graphic designer and Oscar-winning filmmaker, working with Hollywood's most prominent filmmakers, including Alfred Hitchcock and Martin Scorsese.

  • Some of his most famous work are the logos of AT&T, United Airlines, and the disjointed text that races together and apart in the movie Psycho.

  • In an effort to attract visitors to the museum, I created a comprehensive campaign, including: posters, T-shirts, invitations, and tickets.

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