Ballantine IPA

• I created a mural, ads, and video. The paint was then used to execute a truly unique 3D campaign using a “trompe l’oeil style” (an art technique that uses realistic imagery to create the optical illusion that the depicted objects exist in three dimensions).

• Ballantine embraced this creative concept as we turned the ad into a large mural on brick to create a vision that truly looked like a cold bottle of beer.

• This unique and organic outdoor execution turned many heads on the streets of Boston, New York, Baltimore, Philadelphia, Pittsburg, and Newark.