“Bacco e Venere” Italian Restaurant

• “Bacco” is the God of Wine and “Venere” is the Goddess of Beauty

• It’s an Italian restaurant in serving delicious pizza, signature Italian dishes, homemade bread, and wine.

• The main challenge for the branding of Bacco e Venere was to stand out in a wide range of commercial restaurants as a classy, yet trendy, authentic Italian pizzeria.

• For the logo, I combined a woman’s face, illustrated as a wine glass, to convey the unity of the restaurant’s image.

• I created the branding for their pizza boxes, menus, restaurant appearance, business cards, color scheme, uniforms, and ads.